ATLANTA, Sept. 8, 2021 /PRNewswire/ -- Cox has announced a new collaboration to narrow the learning gap in diverse, low-income neighborhoods through its Connect2Compete program, which provides internet access to eligible K-12 students and families at low cost.
Malcolm Mitchell, an author, Super Bowl-champion and founder of the Share the Magic Foundation, will partner with Cox to amplify the need for internet access among students, particularly in multicultural areas, as the critical foundation for education, training, and the jobs of tomorrow. Malcolm will help drive awareness and adoption of the Connect2Compete program among eligible customers, all while promoting a cause that carries immense personal meaning to the author and athlete himself, as he once worked off the field to achieve his literacy goals.
"I grew up as a low-income student, so I understand the challenges that exist within the community. Initially, reading was a challenge for me. However, through perseverance, books became an avenue for expanding my curiosity, creativity and learning," said Mitchell, a native of Valdosta, Georgia who was drafted to the New England Patriots after graduating from the University of Georgia in 2015. "For today's kids, having an internet connection is vital. Connect2Compete offers an affordable option for families, and my hope is that more kids find joy and passion in reading and writing like I have through access to technology and tools that Cox provides."
As many activities have been shifted online, the virus has sparked debates about digital equity. The pressures of the pandemic and social injustice have laid bare the effects of the lack of internet access to kids in lower income families which in turn can lock them out of the economic system. The "homework gap" is even more pronounced in minority children according to research. Communities across the country are facing challenges with remote learning, as many students lack internet access to complete school assignments and learn at their grade level with proficiency.
"Malcolm's focus on literacy and Cox's focus on technology go hand-in-hand to ensure young students are positioned for achievement," said Pat Esser, president and chief executive officer of Cox Communications. "We are proud to join forces with Malcolm Mitchell and the Share the Magic Foundation to ensure children have the opportunity to succeed in the classroom and in life."
According to a recent Pew Research Center study:
The new partnership builds upon Cox Communications' continued commitment to ensuring low-income, K-12 students are positioned for the future through technology. Cox also partners with the Boys & Girls Club of America, where the company has provided Innovation Labs as a place for kids and teens to access the internet and grow digital literacy skills after school.
Cox continues to connect families in need throughout the pandemic. Several digital equity efforts by Cox have recently been put into place:
For more information on Cox's Connect2Compete program, visit: www.cox.com/c2c
About Cox Communications
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve 6.7 million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities, and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.
About Share the Magic Foundation
Share the Magic Foundation's mission is to unlock the potential of young lives through literacy. By introducing book ownership to students in households where reading is not a priority and inspiring below grade-level readings through innovative and inclusive literacy programming, students at risk of academic failure are empowered to read to a better future. Founded in 2016 by author and former football star Malcolm Mitchell, Share the Magic Foundation has been devoted to transforming the lives of children through literacy.
SOURCE Cox Communications