Cox Communications and TiVo Announce Deployment Agreement
Cox to deploy TiVo's DVR and Advertising Software
Atlanta, GA and Alviso, CA

ATLANTA, GA and ALVISO, CA – August 24, 2006 – TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVR), and Cox Communications, the nation's fourth-largest cable television company, have entered into an agreement to make TiVo's leading DVR and interactive advertising service available to select Cox subscribers.

Under the terms of the agreement, TiVo will customize its cable software for deployment on compatible Cox DVR set-top-boxes. TiVo's downloadable software will allow Cox to deliver the TiVo® service in Cox subscriber homes without replacing existing DVR boxes, and without an install appointment. In this way, current Cox DVR customers who wish to enjoy the award-winning TiVo service, can quickly and easily add the benefits of TiVo to their DVR subscription.

“We are excited to add TiVo to the portfolio of Cox entertainment services,” said Steve Necessary, vice president of video product development, Cox Communications. “Cox is committed to offering our customers the best television experience possible. Our new joint service will allow us to build on the popularity of the TiVo brand while continuing to provide our customers with the simplicity of our products and the award winning customer service they have come to expect.”

Cox Digital Cable customers with DVR service who choose to add TiVo to their Cox subscription will enjoy the renowned TiVo user interface as well as new innovations that link the capabilities enabled by Cox's broadband network like On DEMAND and High Definition service, with exclusive TiVo features like Season Pass™ recordings, WishList® searches and the recently announced TiVo KidZone. KidZone gives parents an easy way to safeguard their kids from video content while also helping them discover and choose great educational and age-appropriate shows. The service is expected to launch in select Cox markets in the first half of 2007.

Tom Rogers, TiVo's CEO, said, “We are excited to expand our presence in the cable industry by partnering with Cox, a clear leader in driving consumer adoption of the DVR. By combining Cox's marketing prowess and top-quality customer service with TiVo's superior technology and product offerings, we have unleashed a highly scalable way of delivering the best television viewing experience to its customers.”

The agreement also provides for Cox to distribute TiVo's interactive advertising platform which enables an industry proven advertising solution that is seamlessly integrated with the award-winning TiVo subscriber experience. The new advertising relationship extends Cox Media's leadership in the advanced advertising arena and further expands TiVo's national advertising footprint. Cox Media is the advertising sales arm of Cox Communications.

Financial terms of the deal were not disclosed.

About Cox Communications

Cox Communications, a Fortune 500 company, is a multi-service broadband communications and entertainment company with more than 5.9 million total residential and commercial customers. Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network. Cox Business Services is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long-distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. More information about the services of Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com, www.coxbusiness.com, and www.coxmedia.com.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ mobility and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.®” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, Series2, ‘TiVo, TV your way.' Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's service and marketing plans, future pricing strategies, and other factors that could affect future results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, “believe,” “expect,” “may,” “will,” “intend,” “estimate,” “continue,” or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in product development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under “Factors That May Affect Future Operating Results” in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2006, the Quarterly Report on Form 10-Q for the quarter ended April 31, 2006. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

For Cox Communications:
David Grabert
(404) 269-7054
david.grabert@cox.com

For TiVo:
Jeffrey Weir
(212) 446-1878
jweir@sloanepr.com